# Cornerstone Land Co.: brief for Claude (mockups and design work)

Upload this file to Claude (claude.ai, or Claude Design) together with these files from the kit:

- `logos/png/clc-primary-color-3000px.png` and `logos/png/clc-primary-reverse-3000px.png`
- `logos/png/clc-monogram-color-3000px.png` and `logos/png/clc-monogram-reverse-3000px.png`
- `logos/png/clc-stacked-color-3000px.png` and `logos/png/clc-stacked-reverse-3000px.png`
- `colors/palette.png`
- `Cornerstone-Land-Co-Brand-Guidelines.pdf`
- If Claude is building layouts in code: the SVGs in `logos/svg/` and the fonts in `fonts/`

## Brand rules (paste into the conversation)

- **Company:** Cornerstone Land Co., a forestry mulching and land clearing business in Elgin, Texas,
  serving Travis, Bastrop, Lee, Williamson and Fayette counties. Phone 512.905.0339,
  cornerstonelandtx.com. Slogan: "Clear ground. Solid beginnings."
- **Logo:** use the supplied logo files exactly as they are. Never redraw, retype, recolor,
  stretch or rearrange them. The monogram is three blocky letters (C, L, C); the L is always stone tan
  (`#B7A58B`) in the full-color versions. On dark surfaces use the reverse (cream) version.
- **Colors:** Pine `#182E25` (primary), Forest `#304B3B`, Stone `#B7A58B` (accent),
  Limestone `#F2EFE6` (cream), Silt `#D9D7CB`, Clay `#F27A3B` (calls to action only, never in the logo),
  Ink `#202721` (text).
- **Type:** headlines in Barlow Condensed Bold, usually uppercase; body text in Manrope.
- **Look:** rugged, practical, earthy. Real Central Texas scrubland: cedar, mesquite, post oak,
  caliche and limestone. Not glossy, not corporate, nothing cartoonish.
- **Voice:** short declarative sentences, plain trade language, no hype.

## Ready-to-use prompts

**Hat**
> Make a photorealistic product mockup of a structured trucker cap with a pine-green (#182E25)
> front and khaki mesh, with the attached CLC monogram embroidered on the front in cream (#F2EFE6)
> with the L in stone tan (#B7A58B). Use the logo exactly as supplied, 4 in wide.
> The cap sits on a tailgate, with cleared mulched ground behind it.

**Shirt**
> Make a photorealistic mockup of a forest-green (#304B3B) heavyweight cotton tee. Put the attached
> stacked reverse logo on the left chest at 3.75 in wide, and show the back with the stacked logo
> 11 in wide over the line "CLEAR GROUND. SOLID BEGINNINGS." in cream, Barlow Condensed Bold.

**Equipment**
> Make a photorealistic mockup of a tracked forestry mulcher in a pine-green and cream paint
> scheme, working a cedar-choked tract in Central Texas. Put the attached reverse primary logo as
> a decal on the cab side, with "512.905.0339" and "CORNERSTONELANDTX.COM" below it in cream.
> Keep the logo exactly as supplied, with no warping beyond natural perspective.

**Truck**
> Make a photorealistic mockup of a white crew-cab pickup with the attached full-color
> primary logo, phone number and website on the driver's door as a vinyl decal about 22 in wide.

**Other ideas:** a job-site yard sign (24 × 18 in), business cards, an invoice header, a
trailer wrap, stickers, a koozie, a hi-vis vest with a back print.

## If an image generator distorts the logo

AI image models often warp small lettering. If the "CORNERSTONE" text comes out misspelled
or the monogram changes shape, ask Claude for a clean mockup with a **blank** placement area,
then place the real logo PNG on top in Canva, Photoshop or Claude Design. For anything that will
be printed or sent to a vendor, always use the original files from this kit, not a generated image.