{
  "brand": "Cornerstone Land Co.",
  "colors": [
    {
      "name": "Pine",
      "hex": "#182E25",
      "rgb": [
        24,
        46,
        37
      ],
      "cmyk_approx": [
        48,
        0,
        20,
        82
      ],
      "pantone_starting_point": "PMS 5535 C",
      "use": "Primary. Logo, headings, dark garments and caps."
    },
    {
      "name": "Forest",
      "hex": "#304B3B",
      "rgb": [
        48,
        75,
        59
      ],
      "cmyk_approx": [
        36,
        0,
        21,
        71
      ],
      "pantone_starting_point": null,
      "use": "Secondary dark. Panels, garment alternative to pine."
    },
    {
      "name": "Stone",
      "hex": "#B7A58B",
      "rgb": [
        183,
        165,
        139
      ],
      "cmyk_approx": [
        0,
        10,
        24,
        28
      ],
      "pantone_starting_point": "PMS 7530 C",
      "use": "The \"L\" in the monogram. Rules, accents, thread."
    },
    {
      "name": "Limestone",
      "hex": "#F2EFE6",
      "rgb": [
        242,
        239,
        230
      ],
      "cmyk_approx": [
        0,
        1,
        5,
        5
      ],
      "pantone_starting_point": null,
      "use": "Cream. Page background and reverse logo."
    },
    {
      "name": "Silt",
      "hex": "#D9D7CB",
      "rgb": [
        217,
        215,
        203
      ],
      "cmyk_approx": [
        0,
        1,
        6,
        15
      ],
      "pantone_starting_point": null,
      "use": "Light neutral. Dividers and quiet fills."
    },
    {
      "name": "Clay",
      "hex": "#F27A3B",
      "rgb": [
        242,
        122,
        59
      ],
      "cmyk_approx": [
        0,
        50,
        76,
        5
      ],
      "pantone_starting_point": "PMS 1575 C",
      "use": "Action accent. Buttons and calls to action only, never in the logo."
    },
    {
      "name": "Ink",
      "hex": "#202721",
      "rgb": [
        32,
        39,
        33
      ],
      "cmyk_approx": [
        18,
        0,
        15,
        85
      ],
      "pantone_starting_point": null,
      "use": "Body text."
    }
  ],
  "note": "Hex is the master value. CMYK and Pantone are starting points; confirm against a printed swatch."
}